Customers ask the same product questions repeatedly
People keep asking about price, availability, delivery, and payment.
Create your online store and receive customer orders.
Mula helps local merchants set up a simple storefront, add products, share a shop link, and manage order requests from one place.
No code. No complicated setup. Built for merchants.
Store link ready
Orders organized
Guided setup
Store setupDraft preview
✓Business details addedDone
✓First product addedDone
✓Draft preview readyDone
4Submit for reviewNext
5Share when liveNext
Store readiness72%
✓ Store name added✓ Products preparedNext: add delivery details
This is a private draft. Nothing is live until required details are complete and any review is finished.
The problem
Selling online should not feel this messy.
Merchants should not need five apps, scattered chats, and manual tracking just to receive customer orders.
Orders get buried in WhatsApp chats
Customer requests are scattered across WhatsApp, Instagram, calls, and DMs.
Prices and availability are hard to keep updated
Photos, prices, descriptions, and stock updates live in different places.
Delivery details are unclear
Customers and merchants both guess at delivery areas, timing, and cost.
No simple record of pending and completed orders
Orders, follow-ups, and delivery details depend on memory or notebooks.
The shift
From scattered selling to a proper online store.
Selling through chats works until it doesn't. Here is what changes when you move to Mula.
Before Mula
- 💬WhatsApp messages
- 🗂️Scattered products
- ❓Unclear orders
- 🔁Repeated questions
- 📓Manual tracking
With Mula
- 🔗Storefront link
- 🗂️Product list
- 🧾Order requests
- 📊Merchant dashboard
- 🙂Clearer customer flow
How Mula works
One simple loop: store, products, link, requests.
This is the whole MVP loop — set it up once, then repeat as customers reach out.
Create store
Add your business details and get started in a few guided steps.
Add products
List what you sell with photos, prices, and short descriptions.
Share link
Share your store link on WhatsApp, Instagram, TikTok, or anywhere you sell.
Customer sends order request
Customers browse your storefront and send an order request.
Merchant manages request
Review each request and confirm availability, delivery, and payment.
Customer view
Your store, ready to share.
Customers can open your link, browse your products, and send an order request from a clean storefront.
Published storefront · Public and shareable
Lena's Boutique
Fashion · Nairobi · mula.co/lenas-boutique
Fashion
Wrap dress
KES 3,500
Groceries
Rice, 2kg
KES 320
Beauty
Shea butter cream
KES 900
Electronics accessories
Phone charger cable
KES 450
Home essentials
Cotton bedsheet set
KES 2,800
This is the store your customers see once you publish and share your Mula link. Before that, only you can view it as a private preview.
Merchant view
Manage your store after it goes live.
Your dashboard helps you track order requests, manage products, and finish store setup.
Merchant dashboard
New requests
5Pending requests
3Products
18Store status
LiveOrder requests
Recent order requests
Wanjiru KamauWrap dressNew
Amina HassanShea butter creamPending
Oluwaseun AdebayoCotton bedsheet setAccepted
Grace WambuiPhone charger cableCompleted
Payment and delivery options may depend on your setup and what is supported during the pilot.
How it works
From store idea to customer order request.
Set up the basics, preview your draft, and share your link when your store is ready.
Create your store
Add business details, logo, and contact information.
Add products
Upload products and write clear names, descriptions, and categories.
Share your store link
Send your store on WhatsApp, Instagram, TikTok, Facebook, or SMS.
Receive order requests
Customers browse your products and send an order request through your storefront.
Confirm and manage
Confirm availability, delivery, and payment with the customer, then track next actions.
No app needed
Works from your phone.
No app needed to start. Create and manage your store from your phone browser.
- ✓Add products
- ✓Check order requests
- ✓Share your store link
- ✓Contact support
- ✓Continue setup later
Phone browser
mula.co/dashboard
Works in Chrome, Safari, or any phone browser.
- ✓ No install required
- ✓ Pick up setup where you left off
- ✓ Works on small screens
Built for local merchants
Who Mula is for, and what to expect.
Built for merchants selling through WhatsApp, Instagram, physical shops, and market stalls — with clear expectations from day one.
Grocery shops
List everyday items, prices, and stock so regulars can order ahead.
Food vendors
Share menus, bundles, pickup details, and order instructions.
Beauty and cosmetics sellers
Organize products, prices, service details, and customer requests.
Phone accessory shops
List specs, availability, prices, and order details clearly.
Household essentials sellers
Keep everyday products and prices organized in one catalogue.
Market traders
Move from informal selling to one shareable product catalogue.
No coding needed
Create your store without technical setup.
Your own store link
Share a clean link with customers anywhere.
Guided setup
Step-by-step help to launch without confusion.
Human support available
Get help when setup or account issues happen.
Secure account access
Sign in with Google or your email and password.
Clear expectations
Some stores may be reviewed before going fully live or receiving orders.
Need help getting set up?
If you are stuck creating your store, adding products, or finishing setup, the Mula team can help.
Pilot pricing
Free during pilot.
Create your store, add products, and test customer order requests for free while Mula is in pilot. Simple merchant pricing will come later.
Common questions.
Practical answers for merchants before getting started.
Is Mula free during pilot?+-
Yes. Creating your store, adding products, and testing customer order requests are free while Mula is in pilot. Simple merchant pricing will come later.
Do customers need an app to order?+-
No. Customers open your store link in any phone or desktop browser, browse your products, and send an order request. No app or account is required.
Can I share my store on WhatsApp or Instagram?+-
Yes. Every merchant gets a store link they can share on WhatsApp, Instagram, TikTok, Facebook, SMS, or anywhere else.
Can I add products myself?+-
Yes. You add your own products, prices, and photos from your dashboard, and can edit or remove them at any time.
Can Mula help me set up my store?+-
Yes. Mula walks you through a guided, step-by-step setup, and the support team can help if you get stuck.
Can I receive delivery order requests?+-
You can collect delivery details from customers as part of an order request. Delivery options may depend on your location and what is supported during the pilot.
What happens after a customer sends an order request?+-
The request appears in your dashboard. You review it and confirm availability, delivery, and payment directly with the customer.
Can I edit my store later?+-
Yes. You can update your business details, products, prices, and photos at any time after your store is created.
Ready to create your Mula store?
Create your store, add products, share your link, and get ready to receive order requests from customers.
No code·Guided setup·Human support available